Question 1

What if I don’t already have a mailing list?

Accepted Answer

No problem — we can help with that. We can pull a mailing list for you at no additional cost through Realist®. Simply let us know which neighborhoods, zip codes, or areas you’re interested in farming, and we’ll put together a list for your review and approval before anything moves forward.

Question 2

What if I don’t want to commit to a subscription right away?

Accepted Answer

No problem — you can absolutely try out our mailer marketing services on an à la carte basis whenever and however often you’d like through our Mailer Marketing À La Carte page here.

That said, our subscription program is designed to provide better overall pricing and greater long-term value for agents who want to market consistently throughout the year.

Question 3

What paper quality do you use?

Accepted Answer

Our mailers are printed on high-quality 14pt C2S heavyweight cardstock for a professional look and feel that stands out in the mailbox.

Question 4

What’s included in the Mailer Marketing Program?

Accepted Answer

Our Mailer Marketing Program is designed to be a done-for-you experience. We handle the design, printing coordination, mailing preparation, and overall project management so you can stay focused on your business.  Each mailer is professionally designed, customized to your branding, and coordinated through our printing and mailing process for a streamlined experience from start to finish.

Question 5

Are the designs customized to my brand?

Accepted Answer

Yes! Every mailer is personalized with your contact information, and can include your personal logo, Market Center logo, headshot, QR codes, and more where applicable.

Question 6

Can I put my branding on the envelopes?

Accepted Answer

Yes — for mailer options that include envelopes, such as Event Invitations and Keepsake Mailers, we professionally design the envelope artwork for you as part of the overall mailer presentation.

Your envelope design may include your Market Center logo, personal logo, and coordinated artwork that matches that month’s marketing theme to create a polished, cohesive presentation from the moment it arrives in the mailbox.

You will receive a proof of both the envelope artwork and the mailer itself for review and approval before anything is sent to print.

Question 7

Can I mail two different mailers each month — one to my database and one to my farm?

Accepted Answer

Yes, absolutely.  Many agents choose to send different messaging to different audiences. For example, you may want a relationship-focused piece for your past clients and sphere, while sending more market-focused or lead-generation messaging to your farm area.

We can help you differentiate the messaging, strategy, and design between the two audiences while keeping your branding consistent across both.

Question 8

How much can I change about a design for a particular month?

Accepted Answer

You’re welcome to customize the wording and messaging to better fit your audience, voice, or market.

If you’d like more extensive changes — such as modifying the overall layout, changing major design elements, or swapping out imagery — that would fall under a custom design request and would incur a custom design fee of $75/hour with a $75 minimum.

Question 9

Can I request a completely custom design?

Accepted Answer

Yes. Custom mailer designs outside of our monthly pre-made options are available at a rate of $75/hour with a $75 minimum.

Question 10

Will I get to review my artwork before it mails?

Accepted Answer

Yes — absolutely.  Once you are enrolled in the program and your mailer artwork is ready, we will email you a digital proof for review and approval before anything is sent to print. After you approve the artwork and submit payment for printing/postage, your mailers will move into production and then be handed over to USPS for delivery.

While we do not provide physical proofs for each monthly mailer, we are happy to send physical samples of our mailer cardstock quality prior to signup if you would like to see and feel the materials beforehand.

We also recommend adding yourself to your mailing list so you can receive a copy of your mailers each month and see exactly what your audience is receiving.

Question 11

Can I update my mailing list each month?

Accepted Answer

Absolutely. You can upload updated mailing lists as needed based on your farming strategy, new leads, past clients, or target neighborhoods.

To avoid production delays, updated lists should be submitted before the monthly cutoff date.

Question 12

Do printing and postage costs come with the subscription?

Accepted Answer

Printing, postage, and delivery costs are billed separately and vary depending on the mailer type, mailing quantity, and postage rates.

Question 13

What kind of ROI (Return on Investment) can I expect from mailer marketing?

Accepted Answer

Many of our agents report seeing conversations, leads, and opportunities come from their mailers fairly quickly. However, direct mail tends to work best as a long-term relationship and brand-building strategy rather than a one-time campaign.

The agents who see the strongest results are typically the ones who stay consistent month after month. Over time, repeated visibility helps you stay top-of-mind in your farm area and database — so when someone is ready to buy, sell, or refer an agent, they think of you first.

Industry studies have shown that direct mail can generate an average return of around $14 for every $1 spent over time. The key is consistency, repetition, and staying visible in your market long enough for people to recognize and remember your brand.

Question 14

How much time does this save me as an agent?

Accepted Answer

A consistent mailer strategy takes a surprising amount of coordination — from design and printing to approvals, mailing logistics, and keeping marketing consistent month after month.

Our goal is to remove those moving pieces from your plate so you can stay focused on serving clients and growing your business.

Question 15

What makes Keepsake Mailers different?

Accepted Answer

Keepsake Mailers include a small themed “keepsake gift/item of value” designed to help your mailer stand out and stay in the home longer than a traditional postcard.

These create a more memorable experience while still keeping your branding front and center.

Question 16

Do you mail nationwide?

Accepted Answer

Yes. While many of our current clients are based in the Southeast, we can coordinate mailers for agents across the United States.

Question 17

What if I’d like to cancel my subscription?

Accepted Answer

You may cancel your subscription at any time. However, because the program is structured as an annual commitment with reserved design and production scheduling, refunds are not provided for the remaining portion of the year after cancellation.

Question 18

Why direct mail when everyone is online now?

Accepted Answer

Digital marketing is important — but physical mail creates a different kind of visibility. A well-designed mailer puts your brand directly into someone’s hands and helps you stay consistently top-of-mind in your market.

Unlike emails or online ads that can be quickly scrolled past or deleted in seconds, physical mail naturally commands more attention. People physically interact with it, look through it, and often leave it sitting on kitchen counters, desks, or refrigerators long after it arrives.

When direct mail is thoughtfully designed and strategically written, it creates a more memorable and lasting impression — helping position you as the trusted local expert when someone is ready to buy, sell, or refer an agent.  The agents who market consistently are the agents people remember first.

MAILER TYPE	COST PER PIECE
Standard Postcard - 5.5 x 4.25	$0.78
(Jumbo Postcard) - 9 x 5.5	$1.04
Event Invite (Standard Postcard 5.5x4.25)	$0.78
Event Invite (Jumbo Postcard 9x5.5 )	$1.04
Event Invite (5×7) with Envelope	$1.77
Keepsake Mailer Card with Envelope (keepsake item priced separately)	~$1.70-$2.45

KEEPSAKE ITEM (Priced Separately)	ESTIMATED COST PER PIECE
Personalized Bookmark (JULY)	~$0.28
SEC/ACC 8.5x11 Football Schedule Calendar (AUG)	No extra cost for Aug Keepsake Item.
Halloween Magic Scratch-Off Card Ornament (SEPT)	~$0.22

MAILERS DESIGNED TO GROW YOUR BUSINESS

Mailer Marketing - Monthly

Mailer Marketing - Annual

PRICE ESTIMATES

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